Qasim Rashid\u2019s lecture, \u201cMessage Mapping and Effective Communication,\u201d taught LLSP 2016 the skills to communicate and engage with an audience, which are necessary in becoming a successful leader. Mr. Rashid started by asking the participants to come up with one line describing their ideal job, together with why and how they would do it. He then helped them synthesize each participant\u2019s description so that it sounded concise, catchy, and suitable for social media. Effective communication is cutting through all the extraneous noise and striking at what is the heart of the issue.<\/p>\n\n\n\n
As part of his effort to teach how to convey a clear message, Mr. Rashid helped the class distinguish the \u201cwhy,\u201d the \u201chow,\u201d and the \u201cwhat\u201d behind every individual\u2019s efforts and causes in life. This was extremely useful because initially the participants found themselves mixing up these three very distinct concepts. The \u201cwhy\u201d lays out the vision, or the conviction that motivates an individual or an organization into doing what he\/it does. The \u201chow\u201d is the vehicle through which we manifest the why. The \u201cwhat\u201d is the end goal underlying all the effort. One of our participants provided a particularly effective message. Her \u201cwhy\u201d consisted of her belief that when women join Islam, they should have access to support that would otherwise be common for any newcomer joining a religious group. Her \u201chow\u201d involved training and helping new female converts connect with other Muslim sisters. Finally her \u201cwhat\u201d was simply to help and provide support to new converts to Islam.<\/p>\n\n\n\n
Mr. Rashid then moved on to discuss how to communicate the \u201cwhy,\u201d \u201chow,\u201d and \u201cwhat\u201d to the public. He stressed the importance of being aware of one\u2019s body language and tone of voice, especially in situations when we are put in a tight spot. He also talked about the importance of being memorable.<\/p>\n\n\n\n
Mr. Rashid concluded his class by laying out the dos and don\u2019ts of social media. He explained, \u201cdo not confuse your audience by talking about things that you are not qualified to talk about. We live in a world where it\u2019s difficult to draw line. Eg. wearing two hats, one for Karamah and one for another Muslim organization.\u201d He emphasized, \u201cremember the rule before writing an email, a tweet, or any other form of social media: if this were on the front cover of NYT tomorrow, would I approve it to be posted online? If no, then delete it. Finally, \u201cbe consistent with social media presence \u2013 inconsistency may result in loss of audience.\u201d<\/p>\n\n\n\n
In this digital age, social media is crucial in reaching audiences and engaging the public. Mr. Rashid helped our LLSP class gain the skills to navigate the difficult and often delicate waters of social media, while reminding them that before attempting communication of a message, it is essential to reflect on one\u2019s own motivations and goals.<\/p>","protected":false},"excerpt":{"rendered":"
Qasim Rashid\u2019s lecture, \u201cMessage Mapping and Effective Communication,\u201d taught LLSP 2016 the skills to communicate and engage with an audience, which are necessary in becoming a successful leader. Mr. Rashid started by asking the participants to come up with one line describing their ideal job, together with why and how they would do it. He […]<\/p>\n","protected":false},"author":1,"featured_media":1174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wds_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/karamah.org\/ar\/wp-json\/wp\/v2\/posts\/1172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karamah.org\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/karamah.org\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/karamah.org\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/karamah.org\/ar\/wp-json\/wp\/v2\/comments?post=1172"}],"version-history":[{"count":0,"href":"https:\/\/karamah.org\/ar\/wp-json\/wp\/v2\/posts\/1172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karamah.org\/ar\/wp-json\/wp\/v2\/media\/1174"}],"wp:attachment":[{"href":"https:\/\/karamah.org\/ar\/wp-json\/wp\/v2\/media?parent=1172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karamah.org\/ar\/wp-json\/wp\/v2\/categories?post=1172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karamah.org\/ar\/wp-json\/wp\/v2\/tags?post=1172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}