Mastering Uncertainty: Making Better Choices

By: Michael Useem

“Uncertainty can make it hard for executives to take good decisions. Better preparation, having good advisers, and learning from experience can help managers avoid poor choices. Making decisions is what managers do every day. Hundreds are minor, some are significant, such as launching a project or hiring staff, and a few are momentous, such as launching an enterprise or restructuring a company. Decision making is at the heart of virtually all management work and a key driver of organisational performance. And uncertainty is ubiquitous in almost all managerial decisions.”